Server-Side Tracking vs. Pixel Monitoring - Which is Better?
A variety of ecommerce services are turning to server-side tracking as a way to improve their information collection procedures. While it needs much more technical knowledge than regular GTM and may present added expenses, it can result in greater precision and even more trustworthy information
Pixel tracking utilizes an item of code to register conversions on your internet site. It's easy to set up and much less prone to ad blockers.
1. Extra accurate information
The typical method of tracking conversions on a web site, using pixels, is having problem with transforming browser privacy plans. This means that the data being sent out to Google Advertisements, Facebook Business Manager and other systems is much less accurate than it ought to be.
Server-side monitoring is an extra secure choice that aids to bypass these restrictions, as it's packed from your own domain and treated as first-party code, indicating it's much less most likely to be impacted by advertisement blockers or various other security steps. This supplies extra accurate data and a much more total image of customer journeys across channels.
Furthermore, this sort of monitoring allows companies to track conversions outside of the web site, such as call and in-store gos to, which can be challenging for pixel-based monitoring. This adaptability offers online marketers extra possession over the information they send, and makes it simpler to adhere to different information regulations. It's additionally a great deal much less prone to fraudulence, as it's harder for deceitful stars to manipulate the system by altering the postback URL.
2. Better control over data.
Server-side tracking allows businesses to accumulate and enrich information prior to sending it to third-party analytics/advertising platforms. This enhances data completeness and accuracy, which can aid marketers make even more enlightened advertising and marketing choices.
Standard pixel tracking relies upon JavaScript tracking codes that are put in site visitors' internet browsers. These tracking codes are usually obstructed by ad blockers, which can cause information collection interruptions and inaccurate outcomes. Server-side tracking enables services to bypass these restrictions and provide exact, constant data that is much less vulnerable to disturbance.
This kind of tracking additionally enables businesses to track conversions that occur outside of the website, like telephone call and in-store purchases. This is necessary considering that new personal privacy policies such as Apple's Intelligent Monitoring Prevention (ITP) restrict the life span of cookie-based monitoring pixels to 7 days. This is an essential reason why S2S is a lot more dependable for organizations seeking to adjust to these changes.
3. Less prone to fraudulence
Server-side tracking makes it possible for services to manipulate information payloads prior to it reaches 3rd party endpoints, enhancing protection and privacy. This is specifically crucial as different web browsers and systems progressively change just how they handle cookies. For instance, in iOS 14, Safari will just deliver first-party cookie information and will not permit pixel-based tracking. Making use of server-side tracking, you can bypass these constraints and continue to track conversions that occurred outside of your web site.
In addition, server-side tracking allows you to capture customer data straight on your own attribution analytics servers. This removes dependence on third parties, which can be vulnerable to breaches and personal privacy violations.
A server-side tracking system is a collection of instructions that informs your website's server what occasions to record. This data is after that sent out to analytics tools like Google Analytics and Facebook Service. It's also used to set off event-based advertisements, such as retargeting. In contrast, pixel monitoring is a different approach that uses a little item of code on your web page to accumulate data from individuals.
4. Less complicated to implement
Server-side tracking is an information collection process that occurs on the website's own web server, bypassing internet browser restrictions. This indicates that information accumulated by the website/app is first sent to the server where it's processed and afterwards sent to analytics tools like Google Analytics or Facebook Pixel.
The benefit of this technique is that it reduces the scope of data administration and provides companies more control over transmission, making it typically a lot more reputable. As a result, it's less prone to information obstacles brought on by points like a damaged connection or an energetic advertisement blocker being set up.
With OWOX BI's Server-Side Tracking, your organization can accumulate real-time conversion information similarly that you would certainly with pixels or a cookie, however this is then passed straight to your advertising and marketing devices on the web server. This enables you to have more accurate information and helps guarantee compliance with personal privacy regulations such as GDPR. Additionally, it additionally prevents the monitoring restrictions imposed by browsers and advertisement blockers.